Digital Food 2021 series

How will our entire food supply ecosystem transform as COVID accelerates the need for truly #digital #agrifood #supplychains? Will there be 🥚EggChain, 🐄BeefChain,🍅 TomatoChain,🍓 StrawberryChain, and 🇨🇳ChinaChain, 🇪🇺EuropeChain, 🌍 AfricaChain ... or ONE chain to CONNECT them all?

One hard-to-miss news in the beginning of 2021 is the coming-of-age of digital assets, most well known example being Bitcoin. #Blockchain - the technology behind Bitcoin - together with other #traceability technologies, hold immense potential for major problems faced by the global food industry such as #foodsafety and #foodwaste. The key questions are how will the industry standards develop in the coming years worldwide? How can data speak to different systems while maintaining the truth to reach end #consumers? Who should take the lead to coordinate the various chain players to define data standards, interfaces, and governance?

As the proud content co-creator of the DIGITAL FOOD 2021 series, I invite you to join the launching talk this Wednesday January 20th: CONNECT or DIVIDE & RULE? Join the discussion together with other industry leaders and thinkers to shape our future food system. You can NOT afford to sit on the sideline!

More info and register: https://lnkd.in/gj9RGZq